Grenadian residents are being encouraged to be tourists in their own country and go out and explore their three-island destination as part of efforts to boost local tourism. The Grenada Tourism Authority (GTA) launched its local campaign #ParadiseAtHome on Thursday June 25 featuring exciting offers from local hotels, guesthouses, apartments and villas.
Wakati ulimwengu bado unataabika kutokana na athari za kuenea kwa Covid-19 na mipaka imebaki imefungwa kwa sasa, visiwa vingi vinatafuta ndani kukuza sekta ya Utalii, ambayo ina jukumu muhimu katika uchumi wa eneo kupitia ubunifu wa ajira na mapato. Kama sehemu ya kampeni, ofa anuwai ni pamoja na: punguzo la chumba, masaji ya kupendeza na vikao vya yoga, divai ya kupendeza na usiku wa chumba cha bure.
Afisa Mtendaji Mkuu wa GTA, Patricia Maher, anasema Utalii wa ndani umekuwa nguzo muhimu kwa malengo ya shirika. Alisema, "Janga la COVID-19 limetupatia fursa ya kipekee ya kuchunguza visiwa vyetu kwa karibu wakati tunafurahiya huduma za kiwango cha ulimwengu katika mazingira salama. Nataka sana kuwatia moyo wale watu walioko bara kutembelea Carriacou na Petite Martinique ”
Akizungumzia sehemu za kampeni hiyo, Meneja Mawasiliano wa GTA, Kimron Corion, aliibua video ya kampeni ambayo ilikuwa na wahusika kamili wa hapa. Alisema, "Kampeni yetu, #ParadiseAtHome itauzwa kienyeji kupitia mchanganyiko wa media za jadi na majukwaa ya dijiti ili kuongeza ufikiaji wake."
Kaimu Meneja Masoko, Renee Goodwin, aliwashukuru wadau ambao walitoa mikataba yao ya kampeni. Alisema, "Tunashukuru kwa ushirikiano wako na kujitolea kwako katika nyakati hizi ambazo hazijawahi kutokea na tuna hakika kuwa utawapangia wageni wako wa karibu uzoefu wa kukumbukwa."
Waziri wa Utalii na Usafiri wa Anga Mhe. Dk Clice Modeste-Curwen alikuwepo kwenye uzinduzi huo na akasema, "Paradiso nyumbani inatupatia fursa nzuri ya kuhakikisha itifaki zetu za kiafya na usalama ziko kwa ajili ya ulinzi wa raia wetu na wageni wakati wa kutoa wateja wengi huduma. ”
Washiriki wa kampeni hadi sasa ni pamoja na: BellaBlue Apartments, True Blue Bay Resort, La Luna, Grand Anse Beach Palace, Lance Aux Epines Cottages, Radisson Grenada Beach Resort, 473 Villa Resort, Hoteli ya Seabreeze, Hoteli ya Coyaba Beach, Orchard Bay Villa, Mermaid (Carriacou), Bogles Roundhouse (Carriacou), Hoteli Laurena (Carriacou), Hoteli ya Carriacou Grand View, Nyumba ya Wageni ya Melodies (Petite Martinique) na Nyumba ya Wageni ya Milenia (Petite Martinique).
#ujenzi wa safari
NINI CHA KUONDOA KATIKA MAKALA HII:
- While the world is still reeling from the effects of the spread of COVID-19 and borders remain closed for the moment, many islands are looking within to enhance the Tourism sector, which plays a critical role in the local economy through job creation and revenue generation.
- Clarice Modeste-Curwen was present at the launch and she said, “Paradise at home presents us with an excellent opportunity to ensure our health and safety protocols are in place for the protection of our citizens and visitors while delivering the highest levels of customer service.
- Speaking of the components of the campaign, GTA Communications Manager, Kimron Corion, debuted the campaign video which featured a full local cast.
