FLORENCE, Italia - BTC, maonyesho pekee ya Kiitaliano yaliyopewa mikutano na tasnia ya motisha, inapaswa kufanyika huko Florence huko Fortezza da Basso kutoka Novemba 11 hadi 12.
Uchunguzi wa hivi karibuni wa Osservatorio Congressuale Italiano uligundua kuwa mahitaji ya mikutano nchini Italia kimsingi inategemea sehemu ya ushirika (asilimia 64), na kisha kwa vyama vya kisayansi (asilimia 13), mashirika ya kisiasa (asilimia 12) na vyama vingine (asilimia 11) . Kwa hivyo, Italia ndio marudio ya anuwai ya muundo wa hafla: mikusanyiko, safari za motisha na hafla za kujenga timu, pamoja na mikutano ya kitaalam (haswa kwa tasnia ya matibabu, ambayo bado inachangia sehemu kubwa ya mapato kwa tasnia ya mikutano ya Italia, licha ya kushuka kwa udhamini wa dawa), na makongamano ya kisiasa na vyama.
Ingawa imeathiriwa katika miaka ya hivi karibuni na bajeti zinazopungua, sehemu ya ushirika inaweza kuhesabu kwa asilimia 48.7 ya mahudhurio ya mkutano wote. Kwa hivyo, haishangazi kuwa waonyesho wengi wapya wanatoka nje ya nchi. Kwa mfano, Uswisi inaongeza uwepo wake mara mbili mwaka huu kupitia juhudi za Utalii wa Ticino, na waonyesho wapya wanne: hoteli Astoria Betriebs (Lucerne), Hoteli Seepark na Interlaken Congress & Matukio (zote za Interlaken) na Ofisi ya Mkutano wa Lugano.
"Tunatilia maanani sana waonyeshaji wa kigeni, kwa sababu tunadhani wanalingana kabisa na mahitaji kama ya Italia, kila wakati wanatafuta maeneo mazuri," Nadia Colaiuda, mkurugenzi mkuu wa Viaggi & Incentive, kampuni ya Triumph Group International, mratibu mwenza na mshirika wa BTC , sema. "Tuna ofisi tatu nje ya nchi (huko London, Brussels na Shanghai), idadi sawa na ile tunayo Italia."
NINI CHA KUONDOA KATIKA MAKALA HII:
- conventions, incentive trips and team-building events, as well as professional conferences (especially for the medical industry, which still accounts for a substantial portion of revenue for Italy's meetings industry, despite the decline in pharmaceutical sponsorships), and political and association congresses.
- The most recent surveys by Osservatorio Congressuale Italiano found that the demand for meetings in Italy primarily depends on the corporate segment (64 percent), and then on scientific associations (13 percent), political bodies (12 percent) and other associations (11 percent).
- BTC, the only Italian exhibition dedicated to the meetings and incentives industry, is set to take place in Florence at the Fortezza da Basso from November 11 to 12.
